How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark
How Performance Marketing Software Improves App Install CampaignsApp install campaigns are a great way to promote your brand and drive new users to your app. This can be accomplished through performance marketing tools like ADA’s, which can monitor and optimise your campaigns.Performance marketing is a results-driven strategy that ensures your ad
The Role of Push Notifications in Mobile Performance AdvertisingAs a strictly permission-based medium, press messages are unbelievably effective and need to be customized to particular individual groups. Personalization is the key to effective press advertising and marketing and can substantially boost response rates, especially during onboarding.